Hi I'm Brittany!
Omini-Channel Marketing Strategist and Media Buyer - 15+ years of experience
Not just a strategist, but a builder. I help brands create digital experiences that convert.
Blending agency and in-house expertise, I combine data-driven strategy with creative execution to drive measurable growth across every channel. From startups to national brands, I help teams transform their digital presence into growth engines that perform.
I pair performance-driven media buying with a strong understanding of user behavior, CRM automation, and conversion strategy. This allows me to build digital experiences that improve ROI at every stage of the funnel. The result: stronger engagement, smarter budgets, and consistently higher revenue outcomes.
Brands I've Helped Grow
I’ve partnered with both industry-leading enterprises and fast-moving startups. Often stepping in as a self-starter who can wear many hats, move quickly, and deliver results with little direction
Case Studies
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Omni-Channel Strategy
My Omni-Channel Strategy approach focuses on integrating seamless customer experiences across all channels, optimizing customer engagement, and driving conversions.I don't believe in vanity metrics. Every campaign I strategize and build ties directly back to ROI. I track booked consultations, close rates, and return on ad spend closely and optimize in real time.
Media Buying & Data Analytics
I've managed media budgets of $25K–$130K+ monthly across digital and traditional channels, delivering measurable results such as 216% loyalty growth, 66% revenue lift, and 500M+ impressions for national brands and startups. My buying approach combines smart optimization and creative strategy to maximize ROAS. I’m highly analytical and consistently review performance data at both granular and high-level scales, enabling data-driven decisions, real-time optimizations, and continuous improvement across every campaign I manage.
CRM OPTIMIZATION & SALES ENABLEMENT
I design CRM infrastructures that support scalable growth, integrating websites, lead forms, paid media, and email automation into a seamless revenue workflow. My enhancements include automated MQL-to-SQL pipelines, lead scoring, segmentation, and performance dashboards. The result: more qualified leads, clearer attribution, and predictable revenue outcomes.
Driving Measurable Growth with Data-Driven Strategies
This is my passion.
Empowering your brand with tailored marketing strategies. Let's elevate your online presence with our expertise in driving measurable growth through data-driven strategy.
My approach? Roll up the sleeves and let's go! Digging into the data, trusting the creative, and pushing every campaign to outperform expectations. If there's a more innovative, faster way to grow, I'll find it.
Highlights:
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BurgerFi: +216% loyalty growth, +66% online sales, +40% traffic
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Moen Magnetix: 500M impressions, 0.39% CTR (above benchmark), national in-store & digital support
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Playwire: CRM automation + UX optimization, improving lead quality and engagement
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Handle monthly budgets ranging from $10K to over $250K across Google, Meta, LinkedIn, and DSP platforms.
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My approach merges analytics, creativity, and constant optimization to deliver high-performing, ROI-driven campaigns.